When Snapchat introduced snapchat filters for the public to create and use for advertising, I immediately jumped on the idea. ACC was falling short in their social media presence and knowing the usage of snapchat in the college environment, I knew that the next step in social media for us was to create filters for students to use at events and around the communities.
Part of the ACC brand is consistency through all of our markets and finding a way to brand our communities together within a market. With that in mind i came up with a few templates for communities to use in single are joint market settings. I also created these filters with consistency between them in mind but also giving a little bit of creative freedom to call out different events or call outs. Below are a few examples of the templates at work in University of Illinois, Texas A&M and Drexel University.