Simpocracy is a brand new web based company creating an easier way to understand what is going on in the political world as well as explaining stories without any bias. I was asked to create a clean modern logo as well as an overall brand to reflect the companies intentions and direction.
Below is the original logo that started from a podcast. The client was looking for something that was more sleak, confident and less detailed so that it could be used on multiple platforms so that they could expand their brand. They still wanted to use a phoenix as the overall mark because, as the slogan states, they want to show that they rise above the noise of bias in media and throughout the political world just as a phoenix rises from the ashes. They also wanted to continue using the color purple (a mix between republican red and democratic blue). We landed on this mark which uses negative space to create the phoenix and matches the slogan very well with the motion of the wing creating the viewer to rise up with it.
 With the logo, I created a color palette to accompany the mark. As stated before they wanted to continue with the purple but i want to accompany it with another bold color in the gold and give a few secondary colors to make a consistent palette throughout.

I also gave the brand a new typeface that matches the overall simplicity of the company. Originally there was no font used consistently which is why the original mark isn't accompanied by one. Campton is a strong and clean san serif that ties the brand together and gives a sort of confidence to the company. 
Below are a set of icons and a 'un-bias' verification logo that the client intends to use on different stories they will be posting. These icons are clean and help support the overall brand recognition.

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